Acne-Aid, a market-leading skin care brand in Thailand which offered a limited portfolio of skin cleansers and soap for acne-prone skin, was acquired by iNova Pharmaceuticals in 2020.
Within six months of ownership, the iNova team delivered a complete brand refresh. Acne-Aid launched complete new packaging and a refreshed brand story. Following strategic investment in new product development and marketing strategy, the skin care range is steadily growing year-on-year. Recent new launches include foaming cleansers, moisturisers and anti-acne spot gels for pimples and acne scars.
iNova Pharmaceuticals continues to grow Acne-Aid with strong expansion across new markets across Asia including Malaysia, Philippines and Vietnam.